Super-Serving the Millennial Family
Millennial’s already make up the biggest cohort of parents in most countries and are spending exponentially more on all things related to learning. Their digital consumption is significantly higher per capita than all other generations, yet they are currently underserved in their access to engaging learning content.
Fundamentally different to all others in their consumption and preferences, at the heart of the matter lies the millennial’s innate natural ability to think of digital and analogue experiences seamlessly. This in turn leads to their desire for curated, customised experiences in all products and services they consume.